Personalisation

If you're at a loss as to where to start with web personalisation, then Annertech's experts can help you. We can partner with you to develop a personalisation strategy that delivers results.

Before commencing on any personalisation project, it’s important to understand your business objectives and identify the goals you wish to achieve. At Annertech, we help you through this process, ensuring all goals are SMART (Specific, Measurable, Achievable, Relevant, Time-based).

To succeed with personalisation, it is essential to deliver the right content to the right users at the right time. We review and refresh your target user personas, combining them with other pre-existing data sources to create a fuller, more complete view of your users on which an effective audience segmentation strategy can then be based.

With an agreed understanding of your users and their needs, and the type of information they are looking for, we can conduct a content audit to identify content that can help support personalisation campaigns as well as potential content gaps.

Like all things in marketing, testing and continual optimisation of your personalisation campaigns are vital. We help our clients manage this process through continual tracking and monitoring of how their campaigns are performing, and continual improvement and optimisation of their customers' experience.