Create the WOW Factor with Drupal - Part 1 of 5

Creating 'wow' is something we all need to strive for. It's that extra element of pleasure that someone derives from something we've done. The key to wow is in its unexpected nature. It's in the unexpected pleasure from stylish subtleties in a design that leaves you going "nice!". It's in those clever extra features a user discovers after a while using a site, which they now realise they just love. It's about delivering that little bit more.

This is part 1 of a 5 part series.

Know Your Audience

The audience matters when thinking about what will wow someone. What strikes a user as amazing will surely be different to a hardcore back-end developer. The CEO will be impressed by quality of service, speed of delivery and value for money. The site editor will be far more interested in a performant site with a slick editor experience. You need to think about who you want to impress in order to make it happen.

Why wow?

But 'hold on', you may be thinking, 'This doesn't sound very Agile', 'What about doing just enough?' and 'How can we do that on a fixed price contract?'. The thing is that making people go wow actually makes good business sense. A happy client is more likely to work with you again and recommend you to their friends. Happy users make for successful sites, which in turn makes happy clients. What we need to do is build the wow factor, the same way you build quality, into your core processes. Make it part of what you do and who you are.

Wow, how?

So the question remains: how can you bring some wow to the table? When approaching a project, you need to keep the context of the budget in mind at all times. Within that context, talk about features that will delight your prospective client during the sales pitch. And once you've got the job, think about what will enable a slick experience or facilitate something cool as early as site architecture, all through the design process and site build and styling. Choices in one area will affect the ability of others to wow, and you will need to trade off one against another in order to meet your budget constraints.

3 Attack Vectors

You've got three main avenues for wowing your clients.
- Technical
- Aesthetic
- Service

Tune in tomorrow for Part 2: Technical Wow!

If you want to discuss Annertech helping you build an award-winning website, please feel free to contact us by phone on 01 524 0312, by email at hello@annertech.com, or using our contact form.